---
title: Enterprise Advisory — Aspire CCS
description: Four advisory services for enterprises navigating CCM and CXM technology decisions — Maturity Scans, Operating Model & CoE, RFI/RFP Support, and Inspiration Workshops. Independent, evidence-based, defensible.
image: https://aspireccs.com/wp-content/uploads/2023/08/Aspire_CCS_RGB_STK.png
---

For Enterprises

# Decisions *worth defending*. Transformation worth sustaining.

Four advisory services for enterprises navigating CCM and CXM technology decisions — from honest maturity assessment to vendor selection, operating-model design, and stakeholder alignment. Each grounded in Aspire Intelligence data, each defensible in front of a board.

[01 Maturity Scans](https://20070696.hs-sites.com/enterprise-advisory#maturity) [02 Operating Model & CoE](https://20070696.hs-sites.com/enterprise-advisory#operating-model) [03 RFI/RFP Support](https://20070696.hs-sites.com/enterprise-advisory#rfp) [04 Inspiration Workshops](https://20070696.hs-sites.com/enterprise-advisory#workshops)

01 Maturity Scans & Assessments #maturity

## Where you really are vs where you think you are

Most enterprises overestimate their CCM-to-CXM maturity by a level and a half — and underestimate the investment required to close the gap.

A structured assessment for business and IT stakeholders, benchmarked against industry peers across the full spectrum of people, process, and technology. The output is a clear maturity score, a peer comparison drawn from proprietary Aspire research data, and a prioritised transformation roadmap grounded in evidence rather than aspiration.

5

Maturity stages mapped

9

Capability dimensions

1.5

Avg overestimation (stages)

[Talk to an analyst →](https://20070696.hs-sites.com/enterprise-advisory#)

The 5 Stages of CXM Maturity™

CCM 1.0 Print-led, transactional CCM 2.0 Multi-channel, regulated CJM 1.0 Journey-aware CJM 2.0 Real-time CXM Intelligent, predictive, accessible YOU THINK ACTUAL +1.5

02 Operating Model & Centre of Excellence #operating-model

## Transformation that lasts beyond go-live

Technology transformation fails when the operating model does not keep pace. Most do not.

Aspire works with enterprises to design the governance structures, organisational frameworks, and Centre of Excellence models needed to sustain CCM-to-CXM transformation past initial deployment. Roles defined, content ownership clear, KPIs measurable, and the internal capability built to operate new platforms effectively — transformation that delivers lasting value rather than stalling after go-live.

5

CoE 2.0 pillars

12

Role archetypes mapped

3x

Higher post-go-live retention

[See CoE 2.0 in detail →](https://20070696.hs-sites.com/enterprise-advisory#)

The CoE 2.0 Operating Model

GOVERNANCE Decision rights PEOPLE Roles & skills PROCESS Workflow & ownership TECHNOLOGY Platform & data MEASUREMENT KPIs & signals CENTRE OF EXCELLENCE CoE 2.0

03 RFI/RFP Support & Vendor Selection #rfp

## 200+ vendors tracked. The shortlist is the difference.

Selecting the wrong CCM or CXM platform is a costly and time-consuming mistake. Aspire helps enterprises avoid it.

Independent market knowledge of 200+ vendors brought to every evaluation. Structured RFI and RFP frameworks that ask the right questions, capability scoring methodologies that cut through vendor marketing, and analyst-led shortlisting grounded in Aspire Intelligence data. Faster evaluation cycles and a defensible, evidence-based recommendation procurement teams and boards can act on with confidence.

200+

Vendors continuously tracked

~40%

Typical cycle reduction

9

Scoring dimensions

[Request RFI/RFP support →](https://20070696.hs-sites.com/enterprise-advisory#)

Vendor selection funnel

200+ vendors continuously tracked ASPIRE LEADERBOARD COVERAGE ~30 fit-screened Aspire Intelligence filter 10-12 longlist Capability scoring 3-5 shortlist Analyst review Defensible selection

04 Inspiration Workshops & Best-Practice Guidance #workshops

## Build alignment on what best-in-class looks like

Transformation programmes often stall not for lack of technology, but for lack of internal alignment and ambition.

Facilitated workshops bring senior stakeholders together around a shared, evidence-based view of best-in-class customer communications — drawing on global peer benchmarks, real client case studies, and Aspire Intelligence data. Structured sessions that challenge assumptions, build consensus around priorities, and equip internal champions with the language and evidence needed to secure leadership buy-in.

2-3

Day formats

8-15

Typical participants

5

Strategic imperatives output

[Plan a workshop →](https://20070696.hs-sites.com/enterprise-advisory#)

The workshop arc

DISALIGN Starting point Divergent views PROVOKE w/ evidence Session 1 Benchmarks shown DISCUSS priorities Session 2 Consensus built ALIGN & ACT Outcome 5 imperatives OUTPUT Aligned exec sponsorship · transformation roadmap

## One advisor across the four critical decisions.

Maturity, operating model, vendor selection, and stakeholder alignment — the four enterprise decisions that determine whether a CCM-to-CXM programme succeeds or stalls. Aspire CCS sits across all four.

[Talk to the team →](https://20070696.hs-sites.com/enterprise-advisory#)

Aspire CCS

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