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Flagship Intelligence Product

The always-on intelligence layer for
CCM and CXM decisions

Aspire Intelligence is the market intelligence platform built exclusively for enterprise CCM and CXM technology decisions. Combining proprietary research data, structured maturity assessments, curated trend reports, and expert analyst commentary — continuously updated, always available.

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Market Research Data Maturity Assessments Market Trend Reports Analyst Commentary
From the Analyst Desk
Kaspar Roos
Kaspar Roos
CEO & Founder
19 May 2026
The CCM market doesn’t have a knowledge-supply problem; it has a knowledge-timing problem. An annual report on vendor positioning is already three quarters out of date the day it ships. Aspire Intelligence exists because procurement decisions, vendor consolidations, and AI-grade governance assessments can’t wait twelve months. Continuous intelligence — refreshed against the market as it actually moves — is the difference between informing a decision and confirming a mistake.

Four Intelligence Pillars

Every dimension of CCM and CXM intelligence — in one platform.

Aspire Intelligence is built on four continuously updated pillars, each designed to answer a different category of decision-making need for enterprise technology buyers and CCM vendors.

Pillar 01
Market Research Data

Proprietary, continuously updated research data covering the global CCM and CXM vendor landscape — the most comprehensive dataset of its kind, tracking over 200 vendors across capability, market presence, innovation trajectory, and customer success.

  • 200+ vendors tracked across all major CCM and CXM categories
  • Capability scoring across 16+ dimensions per vendor
  • Market presence, growth trajectory, and M&A activity
  • Sector-specific vendor landscape views by industry
Pillar 02
Maturity Assessments

Structured assessments that benchmark an organisation's current CCM and CXM capabilities against industry peers — available for both business and IT stakeholders, producing a calibrated maturity score, peer comparison, and prioritised transformation roadmap.

  • Outside-In assessment for business and operations leaders
  • Inside-Out assessment for CIO, CTO, and technology teams
  • Peer benchmarking drawn from proprietary research data
  • Prioritised transformation roadmap grounded in evidence
View the CCM Maturity Model →
Pillar 03
Market Trend Reports

In-depth analyst research reports covering the forces shaping the CCM and CXM market by sector, geography, and technology domain. Authored by Aspire CCS analysts and fact-checked against proprietary market research data — not vendor-sponsored content.

  • UK Banking in an Age of Digital Disruption (March 2026)
  • Modernising Communications in American Healthcare (Oct 2025)
  • EU Insurance, UK Insurance, and e-Invoicing reports in development
  • Independent — not vendor-sponsored or commission-based
Pillar 04
Analyst Commentary

Direct access to Aspire CCS analyst insight — the interpretation layer that turns market data and trend reports into actionable intelligence. Covering emerging developments, vendor moves, regulatory changes, and strategic market signals as they happen.

  • Real-time analyst perspective on market developments
  • Vendor movement tracking and M&A commentary
  • Regulatory impact analysis as mandates evolve
  • Strategic signals and forward-looking market views

5 Stages of CXM Maturity™

Where on the strategic journey from CCM 1.0 to CXM does your enterprise sit?

Aspire's 5 Stages of CXM Maturity™ is the canonical framework for the strategic evolution from document-output thinking to true Customer Experience Management. Most enterprises sit between CCM 2.0 and CJM 1.0. The Aspire Maturity Assessment identifies your precise position and the highest-impact steps forward.

1 CCM 1.0 Print-led 2 CCM 2.0 Multi-channel 3 CJM 1.0 Journey-aware 4 CJM 2.0 Real-time 5 CXM Intelligent
Auto-cycle the 5 stages
5 seconds · pauses on hover · click any stage to lock
Aspire Maturity Assessment · Quick Stage Indicator
Where do you sit on this model? Find out in 90 seconds.

A short self-assessment that maps your CCM and CXM operation to the 5 Stages of CXM Maturity™. Answer 6 quick questions, share who you are, and get an instant stage indicator with tailored next steps.

Q1 Q2 Q3 Q4 Q5 Q6
QUESTION 1 OF 6
How would you describe your customer communication channels today?
Print-led. Most communications go out as physical mail, with limited digital alternatives.
Print plus email. Digital channels exist but operate alongside, not integrated with, print.
Multi-channel but inconsistent. We send across many channels but content and timing don't always coordinate.
Coordinated across channels. Communications are sequenced across channels with shared content and customer view.
Channel-agnostic and personalised. The customer's preferred channel and context drives every message in real time.
QUESTION 2 OF 6
How is customer data shared across your communication systems?
Not really shared. Each system holds its own customer data, mostly siloed.
Shared manually. Data moves between systems via exports, batch jobs, or manual processes.
Shared via integrations. Most systems are connected but a single customer view is incomplete.
Single customer view. A central data layer or CDP gives most teams a consistent view of the customer.
Real-time data layer. Customer data flows in real time across all touchpoints, channels, and systems.
QUESTION 3 OF 6
Who owns customer journey strategy in your organisation?
No clear owner. Customer journey isn't really thought about as a discipline.
Marketing or comms. Sits inside one function, often as a side concern of campaigns.
Cross-functional team. A working group spans marketing, ops, and IT but no formal mandate.
Dedicated CX leader. Senior owner with budget and authority over journey design and outcomes.
Embedded across the org. CX is everyone's job, with shared targets across business and technology.
QUESTION 4 OF 6
What primarily drives investment in customer communications today?
Cost reduction. Cutting print, postage, and operational overhead is the core driver.
Compliance and risk. Meeting regulatory mandates is the primary trigger for investment.
Channel reach. Getting communications onto digital and mobile is the main goal.
Customer outcomes. Investment is justified by improvements in CSAT, NPS, retention, or service metrics.
Business growth via CX. CX is treated as a primary growth lever and competitive differentiator.
QUESTION 5 OF 6
How is personalisation handled in your communications?
Minimal. Beyond name and address, communications are mostly standard.
Template-based. Static fields are populated from records but content variations are rule-light.
Segment-based. Customers are grouped into segments and content is tailored per group.
One-to-one, automated. Dynamic content driven by data and behaviour, with ML-assisted decisioning.
Real-time, individual. Every customer interaction is personalised in real time across all channels.
QUESTION 6 OF 6
How is the impact of communications measured?
Volume and cost. We track how much we send and what it costs.
Delivery and open rates. Channel-specific metrics are reviewed but rarely tied to business outcomes.
Simple ROI metrics. Some campaign and journey ROI is calculated, mostly retrospectively.
Journey analytics. End-to-end journey performance is measured with funnel and outcome metrics.
CX value contribution. Communications outcomes are linked directly to revenue, retention, and CX strategy.
ALMOST THERE
Where should we send your detailed report?

Share a few details and we’ll email your detailed stage report plus your peer-comparable benchmarks. Use a work email — we cannot benchmark personal signups. By submitting, you agree to Aspire CCS following up with insights tailored to your stage. You can opt out at any time.

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Calculating your stage and submitting your details…

Your result

You're at CJM 1.0 — Journey-aware

1 CCM 1.0 Print-led 2 CCM 2.0 Multi-channel 3 CJM 1.0 Journey-aware 4 CJM 2.0 Real-time 5 CXM Intelligent YOU ARE HERE +2 stages

Three places to focus next

    ✓ We’ve emailed your detailed report to your inbox. Check your inbox in the next few minutes.
    Take the full AMA in Navigator → Book a briefing

    This is a quick stage indicator based on six self-assessment questions. The full Aspire Maturity Assessment in Navigator scores your organisation across nine dimensions of the CCM Maturity Model with peer benchmarking and a prioritised transformation roadmap.

    How Aspire Intelligence Works

    From research data to confident decision — in three steps.

    Aspire Intelligence is designed to accelerate enterprise technology decisions by putting the right intelligence in front of the right person at the right moment.

    1
    Access your intelligence module

    Sign in to Aspire Navigator and select your industry module — Insurance, Banking, Healthcare, e-Invoicing, or the full CCM market view. Your dashboard is immediately populated with sector-specific intelligence, regulatory context, and the vendor landscape relevant to your decisions.

    2
    Benchmark your position

    Run the Aspire Maturity Assessment to understand where your organisation sits on the CCM-to-CXM maturity curve relative to industry peers. The assessment is available in two paths — Outside-In for business stakeholders and Inside-Out for technology and IT leaders — producing a maturity score, gap analysis, and peer comparison.

    3
    Generate your intelligence brief

    Use the Aspire Navigator AI assistant to explore challenges, identify vendor options, and generate a structured intelligence report — covering your pain point analysis, maturity scores, vendor recommendations, and prioritised action plan. Reports can be exported as board papers, business cases, vendor evaluations, or regulatory risk assessments.

    Aspire Frameworks

    Four interlocking frameworks. One intelligence architecture.

    Aspire's proprietary frameworks aren't four separate models — they are four lenses on the same analytical stack, each answering a different strategic question. Together they form the analytical surface for every Aspire CCS engagement.

    Framework 01 · Customer Journey
    Aspire Omnichannel Wheel

    Eight-stage map of every customer journey, anchored on the Decision & Intelligence Core.
    Framework 02 · Operating Model
    Customer Conversation Operating Model

    ECM and CCM/CXM as two faces of the same intelligence engine.
    Framework 03 · Operational Capability
    CCM Maturity Model

    Nine dimensions across five maturity levels — the operational benchmark.
    Framework 04 · Strategic Evolution
    5 Stages of CXM Maturity™

    CCM 1.0 to CXM — the strategic evolution of the enterprise.
    Explore the full architecture →
    Aspire Navigator
    Aspire Intelligence — delivered through Navigator

    Aspire Navigator is the intelligence platform that makes all four pillars of Aspire Intelligence accessible to enterprise decision-makers. Five sector modules, AI-assisted briefings, maturity assessments, and structured report generation — in a single, continuously updated platform.

    EU & UK Insurance Payer US Health Payer EU e-Invoicing UK Banking Market Trend Reports
    🔒 Sign In to Navigator 📅 Request Access

    Frequently Asked Questions

    What enterprise buyers ask about Aspire Intelligence.

    What is Aspire Intelligence?

    Aspire Intelligence is Aspire CCS's flagship market intelligence platform for enterprise CCM and CXM decisions. It combines proprietary Market Research Data, Maturity Assessments, Market Trend Reports, and Analyst Commentary — all accessible through the Aspire Navigator platform and continuously updated by the Aspire CCS research team.

    What is the Aspire 5 Stages of CXM Maturity model?

    Aspire's 5 Stages of CXM Maturity™ defines the strategic evolution from document-output thinking (CCM 1.0) through journey thinking (CJM 1.0 and CJM 2.0) to true Customer Experience Management (CXM). Most enterprises sit between CCM 2.0 and CJM 1.0. The Aspire Maturity Assessment identifies your precise position, benchmarks against peers, and prioritises the highest-impact next steps. See the full framework →

    How does Aspire Intelligence differ from Gartner or Forrester?

    Unlike broad-spectrum analyst firms, Aspire Intelligence is exclusively focused on the CCM and CXM market. This delivers deeper vendor coverage — 200+ vendors tracked versus a handful in generalist research — more granular benchmarking, and intelligence directly applicable to CCM and CXM decisions without requiring significant interpretation.

    What sectors does Aspire Intelligence cover?

    Aspire Intelligence covers Insurance (UK and EU), Banking (UK and US), Healthcare (US Health Payer), and EU e-Invoicing through dedicated Navigator modules. Each includes regulatory context, vendor landscape, maturity benchmarks, and sector-specific Market Trend Reports.

    What is included in an Aspire Maturity Assessment?

    An Aspire Maturity Assessment benchmarks your organisation's current communications capabilities against industry peers. Available for both business stakeholders (Outside-In) and IT and technology stakeholders (Inside-Out), the output includes a maturity score, a peer comparison drawn from proprietary research data, and a prioritised transformation roadmap.

    What Market Trend Reports are available?

    Currently available reports include UK Banking in an Age of Digital Disruption (March 2026) and Modernising Communications in American Healthcare (October 2025). Reports covering EU Insurance, UK Insurance, and EU e-Invoicing are in development for 2026. All reports are authored by Aspire CCS analysts — independent, not vendor-sponsored.

    The Intelligence Behind Aspire Intelligence

    Built by the deepest CCM and CXM expertise in the market.

    Aspire Intelligence is not AI-generated content dressed up as analyst research. It is proprietary knowledge built over 15 years by specialists who have tracked this market longer than anyone.

    CEO & Founder
    Kaspar Roos

    Kaspar founded Aspire CCS over 15 years ago and has built it into the world's leading specialist intelligence firm for CCM and CXM. He leads Aspire's strategic market analysis and is the primary voice on CCM-to-CXM transformation globally.

    Head of Research
    George Parapadakis

    George leads Aspire's research function, overseeing the methodology, data collection, and analytical frameworks underpinning Aspire Intelligence. His team produces the vendor capability assessments and market benchmarks that power the Leaderboard and Navigator.

    Chief Operating Officer
    Martin Pack

    Martin leads the commercial and operational infrastructure that delivers Aspire Intelligence to clients, including the Navigator platform, HubSpot systems, and the cross-entity operational model that supports Aspire's global research and advisory practice.

    Aspire CCS
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