Aspire CCS Analyst Team

Who Are the World's Leading
CCM and CXM Intelligence Analysts?

Aspire CCS is the world's largest specialist intelligence firm for Customer Communications Management (CCM) and Customer Experience Management (CXM). Our analyst team combines over 100 years of collective experience in market research, vendor benchmarking, enterprise advisory, and CCM-to-CXM transformation — serving enterprise technology buyers, vendors, and investors globally.

100+Years combined experience
200+Vendors tracked
3Global offices
The Aspire CCS team

Founded in 2015 by industry expert Kaspar Roos, Aspire CCS is the specialist partner that enterprise technology buyers, CCM and CXM vendors, and investors rely on for independent, data-driven intelligence. The team operates across the UK, United States, Netherlands, and Austria — covering every major CCM and CXM market globally.

Kaspar Roos, Founder and CEO, Aspire CCS

Kaspar Roos

Founder & CEO

in

Video profile

Coming soon

Kaspar is a leading expert, consultant, and recognised thought-leader in the Customer Communications Management (CCM) industry. He is the CEO and founder of Aspire CCS, a boutique consulting firm specialising in the CCM and Digital Customer Experience industries. Kaspar has more than 15 years of experience in the CCM space and is a regular speaker at industry conferences and events globally. He has worked with every leading CCM technology vendor and many leading service providers to help them with strategy and business development. In June 2018 Kaspar spearheaded the launch of The Aspire Leaderboard, the industry's first interactive CCM vendor positioning portal, designed to take the complexity out of CCM decision-making through independent vendor evaluations and dynamic filtering capabilities.

Customer Communications Management CCM-to-CXM Transformation Market Research Aspire Leaderboard
Martin Pack, Chief Operating Officer, Aspire CCS

Martin Pack

Chief Operating Officer

in

Video profile

Coming soon

Martin's primary responsibility is COO for the Aspire Group, working alongside CEO and Founder Kaspar Roos. Martin also serves as GM for Aspire CCS Ltd and Aspire CCS Inc, supporting the Relationship Director and Admin teams to better serve Aspire's customer base. Martin leads the Aspire Group Consulting Team and works closely with the Research and Analyst Teams to provide trusted advice and intelligence to Aspire's global customer-base. Martin has nearly 30 years' experience in enterprise technology, spanning manufacturing, retail, financial services, healthcare, and professional services, with a particular focus on digital transformation and customer communications strategy.

CCM Strategy Enterprise Transformation Operations Client Advisory
George Parapadakis, Research Director, Aspire CCS

George Parapadakis

Research Director

in

Video profile

Coming soon

George has over 30 years' experience in Information Management, Process Automation and Governance software. Throughout his career, he has driven product revenue for software vendors and delivered solutions and consultancy across multiple industries including banking, insurance, public sector, pharmaceuticals, and legal. George has been awarded Fellowship of the Association for Intelligent Information Management (AIIM) for his contributions to the Information Management industry and is a regular writer, speaker, and thought leader on CCM, CXM, AI-powered communications, and the future of enterprise document management.

Market Research CCM Vendor Analysis AI in Communications Insurance & Banking
Amanda Beesley, SVP Client Success, Aspire CCS

Amanda Beesley

SVP, Client Success

in

Video profile

Coming soon

Amanda has over 25 years' experience supporting clients transform their customer communications, with in-depth knowledge of the technology, design, and data capabilities required to underpin these services. Before joining Aspire CCS, Amanda held a number of senior leadership roles, most recently as Board Director and Managing Director for a large European service provider, Paragon Customer Communications, where she managed a large portfolio of Financial Services clients providing CCM services and advisory. Amanda brings deep practical knowledge of enterprise communications transformation to her role leading Aspire's client success function.

Client Success CCM Transformation Financial Services Enterprise Communications
Gerhard Heide, Associate Aspire Intelligence, Aspire CCS

Gerhard Heide

Associate, Aspire Intelligence

Video profile

Coming soon

Dr. Gerhard Heide brings over 20 years of strategic leadership to customer communications and business growth. At Precisely, he led global strategy for the Customer Communications Management business, expanding market reach and delivering double-digit growth across SaaS and services. Specialising in scaling technology businesses, Gerhard has grown start-ups from early-stage ventures to significant valuations and built high-impact commercial operations across a variety of industries. A frequent conference speaker and recognised expert in CCM strategy, Gerhard brings a unique blend of operational depth and market perspective to Aspire Intelligence.

CCM Strategy SaaS Growth Business Development Market Expansion
Will Morgan, Senior Research Analyst, Aspire CCS

Will Morgan

Senior Research Analyst

in

Video profile

Coming soon

Will is an experienced industry analyst with expertise in the Customer Communications Services market. In his role as Senior Research Analyst at Aspire CCS, Will plays a central role in the analysis and distillation of Aspire's proprietary research, annual market forecasts, and Leaderboard updates. He has authored dozens of analysis pieces, white papers, market trend reports, webinars, and industry blogs. Working with the wider team, Will regularly provides advice, insight, and vital intelligence to Aspire's expanding client base across Insurance, Banking, Healthcare, and EU e-Invoicing sectors.

Market Analysis CCM Research Leaderboard Updates Sector Intelligence
Lisa Corbridge, Marketing and PR Manager, Aspire CCS

Lisa Corbridge

Marketing & PR Manager

in

Video profile

Coming soon

Lisa is the Marketing and PR Manager at Aspire CCS, responsible for the company's global marketing strategy and execution. Based in the UK, Lisa manages Aspire's marketing, brand strategy, and corporate communications efforts. Before joining Aspire CCS, Lisa was part of the B2B technology team at integrated marketing agency LEWIS, directing PR programmes and running campaigns for high-profile, multinational organisations. Lisa brings deep B2B technology marketing expertise to her role amplifying Aspire's voice across the global CCM and CXM market.

B2B Marketing PR & Communications Brand Strategy Content Marketing
Marleen de Wildt, Operations Manager, Aspire CCS

Marleen de Wildt

Operations Manager

in

Video profile

Coming soon

Marleen is the Operations Manager at Aspire CCS, responsible for ensuring client deliverables are met on time and to the highest standard. Based in Austria and the Netherlands, Marleen manages the company's client project and programme management efforts across the Aspire Group. Before joining Aspire CCS, Marleen worked as a Programme Coordinator at Nyenrode Business University in the Netherlands, responsible for several courses of the Post-Master Accountancy programme and for quality monitoring across the entire programme.

Project Management Operations Client Delivery Programme Management

Trusted by leading CCM and CXM vendors and enterprises worldwide.

“With its focus on and expertise in customer communications management, Aspire delivers incredibly valuable insight to companies that are interested in staying ahead of the curve and creating rewarding relationships with their customers. As consumer demands continue to increase and the world becomes ever more digital, the need for this advice will also continue to grow.”

Smart Communications

“As a CX-focused vendor, Quadient values the Aspire Leaderboard because it respects the uniqueness of every business by allowing individuals to alter priorities to fit their current situation and future aspirations.”

Quadient

“Aspire is a trusted source of independent industry insight. As the CCM industry continues to evolve, Aspire works diligently to understand this landscape while gaining a thorough view of the market.”

Messagepoint

“Kaspar and the team at Aspire deliver outstanding CCM expertise. The way they look at the market aligns with how we see it, so their insight is invaluable to our business.”

Espire

“I've enjoyed working with Kaspar over a number of years. From insightful keynote engagements, to expert market insight, he's extremely familiar with the industry.”

OpenText

Frequently asked questions about the Aspire CCS team.

Questions about our analysts, methodology, and how to engage with Aspire CCS.

Who are the Aspire CCS analyst team?

The Aspire CCS team is led by Kaspar Roos (Founder and CEO), George Parapadakis (Research Director), and Martin Pack (COO). The team collectively brings over 100 years of combined experience in Customer Communications Management (CCM), Customer Experience Management (CXM), market research, and enterprise technology advisory. Aspire CCS is the world's largest specialist intelligence firm focused exclusively on CCM and CXM.

What makes Aspire CCS analysts different from other CCM analysts?

Aspire CCS analysts are exclusively focused on Customer Communications Management and Customer Experience Management — unlike broad-spectrum analyst firms such as Gartner or Forrester. This specialist depth means deeper vendor coverage across 200+ vendors, more granular capability benchmarking through the Aspire Leaderboard, and advisory grounded in real enterprise transformation experience rather than generalised technology research.

How can I speak to an Aspire CCS analyst?

You can request a briefing or advisory session directly through the Aspire CCS website. The team works with enterprise technology buyers navigating CCM and CXM decisions, CCM and CXM vendors seeking independent market positioning, and investors evaluating the CCM landscape. Use the Talk to the Team button on this page, or email info@aspireccs.com.

Ready to speak with an Aspire CCS analyst?

Whether you are an enterprise buyer, a CCM or CXM vendor, or an investor — our analysts are ready to help.

📅 Book a Briefing
Step 1 of 3
Talk to the Team

What best describes why you're reaching out?

🏚
Enterprise Buyer
I'm evaluating CCM or CXM technology for my organisation and need independent intelligence or advisory support.
CCM or CXM Vendor
I'm a vendor looking for market positioning, Leaderboard participation, or thought leadership support.
💼
Investor or Analyst
I'm evaluating an investment or seeking market intelligence on the CCM and CXM landscape.
💬
Something else
Press enquiry, speaking opportunity, partnership, or general enquiry.
💬 Ask the team